BRAND & CREATIVE DIRECTION
Where concept becomes identity.
This is where I lead a project from its first idea to its final visual expression, building the narrative, the aesthetic, and the world a brand lives in.
Alquimia
A fashion collection on transformation, intuition, and duality
Master's Thesis Collection — IED Barcelona, 2025
Alquimia emerged from the tension between the ethereal and the earthly, softness and rawness, light and shadow.
Inspired by nature's fluidity and mystery, the collection explores feminine intuition as a transformative force, portraying a woman deeply connected to herself and unafraid to embrace every layer of who she is. Through the contrast of delicate fabrics and raw materials, it reflects a journey of transformation and self-integration.
Creative process
My sketchbook, a place for research, materials, and ideas to come together before becoming something tangible.
From mood to material: translating the collection's concept into color, texture, and fabric.
mood board
Fabric and thread swatches, hand-selected for the collection's textures and tones.
Digital Fashion Collages:
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Manually composed in Photoshop to explore silhouette, proportion, layering, and material combinations during the collection development process.
Hand-Painted Design Development:
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Original watercolor illustrations created by hand to explore silhouette, movement, texture, and the visual identity of each look.
Technical flats mapping every silhouette across the collection.
Color Palette
Alquimia Fashion Film
A fashion film exploring the duality of femininity, the contrast between purity, tenderness and delicacy, and a darker, rawer strength. The concept was translated through fashion, styling, movement and visual storytelling.
Concept Development  ·  Creative Direction   ·    Fashion Design   ·   Styling
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A self-directed jewelry brand — from concept to final product
Independent Project, 2020–2021
True to the Moon
"True to the Moon: means stay true to yourself, to your values, your spirit and essence. It is the magic of your own evolution on this earth as a spiritual being, always being you."
Brand Strategy  ·  Creative Direction   ·    Brand Identity   ·   Product Design   ·   Packaging   ·    Content   ·   Sales
Y2K Revival
A conceptual capsule collection
Academic Project - IED Barcelona, 2025
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Concept & Research
The collection draws from Y2K's most iconic codes: low-rise silhouettes, frayed finishes, exaggerated seams, and dirty-wash effects reinterpreted through a contemporary lens. Research began with cultural reference points from the era's pop icons, distilled into five core moods:
Material Research
Material development was central to the concept, testing distress techniques, washes, and finishes across four denim types to find the right balance between raw and refined.
This project reimagines Y2K denim culture through a full creative development process, from cultural research and concept to material innovation and technical execution, developed as a simulated brand collaboration exercise.
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Maximalist   ·   Nostalgic     ·     Rebellious     ·     Bold     ·     Urban
Research spanned full outfit categories: pants and overalls, dresses and tops, skirts and shorts, jackets mapping the breadth of Y2K denim silhouettes before narrowing to a final direction.
Four denim weights and finishes, each pushed through multiple distress and wash treatments to build a complete material language for the collection.
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Creative Direction & Brand Identity
Beyond garment design, the project included developing a full brand identity, from naming and manifesto to trims, labels, and packaging details.
 Final Looks
The final six looks, presented through fashion illustrations, technical flats and the selected materials for each design.
