Brand Experience & Events
“Where Creative Direction builds the world, Brand Experience brings people into it”
I turn ideas into meaningful, tangible experiences, shaping space, storytelling, guest journey, hospitality, and production into one cohesive whole. Whether across a full event or a single detail-driven moment, every touchpoint is designed to make the concept something people can experience and remember.
Concept Development | Creative Direction | Spatial Storytelling | Floral & Environmental Direction | Menu Development Hospitality | Vendor & Production Coordination | Guest Journey Design
15+
5–250
Guest Range
€1K–8K
2
Event Budgets
Events Led
Countries
Burgundy Wedding
WEDDING EXPERIENCE · VALENCIA, SPAIN · 250 GUESTS
Experience Concept:
A sophisticated, classic aesthetic built around burgundy calla lilies, anthuriums, and purple grapes as the core visual system.
Creative Direction → Experience Design:
The visual language was introduced at the cocktail area, developed into the main tablescape and floral installations at the banquet, and carried through to the stage and party.
My Role:
Led the creative direction, floral design and installation, styling, and visual execution across all three stages, with one additional person supporting on-site execution.
Cocktail
Banquet
Party
Burgundy and deep-purple florals introduced the wedding palette across the cocktail area.
The main design moment, featuring the full tablescape, centerpiece system, and styled main table.
The same visual identity extended into the stage, lighting, and party setting.
PROJECT SCOPE
250
GUESTS
Full-Scale Wedding
EXPERIENCE STAGES
Cocktail, Banquet, Party
3
CREATIVE DISCIPLINES
Creative Direction, Floral Design, Styling, Execution
4
VISUAL DIRECTION
Cohesive from Arrival to Party
1
TuscanWedding
WEDDING EXPERIENCE · VALENCIA, SPAIN · 250 GUESTS
Cocktail & Seating
Ceremony
Banquet
Party
Welcome styling & seating display
Gerbera-lined aisle and floral ceremony styling.
Full tablescape, floral design, and produce-led centerpieces.
Visual language carried through
Experience Concept:
A Tuscan-inspired aesthetic built around tomatoes, chilies, and gerbera daisies as recurring visual elements, creating a warm, rustic setting throughout the celebration.
Creative Direction → Experience Design:
The visual language evolved across each stage of the day, from abundant produce displays at arrival and a gerbera-lined ceremony aisle to floral table arrangements and produce-led installations across the reception and banquet.
My Role:
Led creative direction, floral design and installation, styling, and visual execution, while supporting the wedding planners with on-site logistics, setup, and coordination throughout the event.
PROJECT SCOPE
250
GUESTS
Full-Scale Wedding
EXPERIENCE STAGES
Cocktail, Ceremony, Banquet, Party
4
CREATIVE DISCIPLINES
Creative Direction, Floral Design, Styling, Execution, Event Support
5
VISUAL DIRECTION
Cohesive from Cocktail
to Party
1
Forest Gathering
BIRTHDAY CELEBRATION · COLOMBIA · 30 GUESTS
Experience Concept:
An intimate woodland cabin birthday shaped by its surroundings, combining natural textures, seasonal styling, and a warm, abundant brunch-inspired approach.
Creative Direction → Experience Design:
The experience began with a welcome drink, creating a relaxed arrival moment before guests moved into the dining setting. Each guest had a dedicated place at the table, while a generous, brunch-inspired buffet encouraged a more informal flow, allowing guests to serve themselves, return to the table, and gather naturally throughout the celebration.
My Role:
Led the experience from concept through execution, overseeing Creative Direction, Floral Design, Tablescape, Menu Development, Personal Chef, Event Execution. I developed and prepared the full brunch-inspired menu, working alongside one additional person who supported food preparation and on-site execution.
PROJECT SCOPE
30
GUESTS
Intimate Cabin Birthday
BRUNCH EXPERIENCE
Buffet-Style Dining
1
DISCIPLINES
Creative Direction, Floral Design, Tablescape, Menu Development, Private Chef, Execution
6
COHESIVE EXPERIENCE
From Welcome to Brunch
1
Sunset Supper
BACHELORETTE DINNER · SITGES, SPAIN · 15 GUESTS
PROJECT SCOPE
Intimate Bachelorette Dinner
CREATIVE & HOSPITALITY ROLES
Creative Direction, Floral Design, Tablescape, Menu Development, Private Chef, Service
15
GUESTS
6
DINING EXPERIENCE
Sunset Dinner & Service
END-TO-END DIRECTION
From Concept to Final Service
1
1
Experience Concept:
A sunset-inspired bachelorette dinner for 15 guests at a masia in Sitges, designed as an intimate hospitality experience where food, florals, tablescape, and service came together as one cohesive moment.
Creative Direction → Experience Design:
The experience was built around a single long-table dinner, with the sunset and surrounding masia setting informing the visual direction. Seasonal florals, warm tones, and a considered tablescape framed a menu developed specifically for the evening, creating an atmosphere that felt elevated yet relaxed and celebratory.
My Role:
Led the experience from concept through service, overseeing creative direction, floral design, tablescape, menu development, food preparation as private chef, setup, hosting, and table service, with one additional person supporting on-site.